Question 1

What is digital marketing?

Accepted Answer

Digital marketing is any form of advertisement intending to persuade potential consumers to purchase, signup, book, and or seek a product or service that occurs through some form of digital device.

Question 2

What is Business Branding and why is it important ?

Accepted Answer

Branding is to differentiate yourself from your competitors and how consumers identify and connect with your brand. There are a variety of importance to branding your business from having qualities your competitors don’t offer, catching the interest of potential customers, creating backlinks, and other recognition for your business to gain more discoveries.

Question 3

What is brand awareness?

Accepted Answer

Brand awareness is the extent to which customers are able to remember and identify your brand. There are two components: brand recall, which is a measure of how well a brand name is connected to a product class (for example when customers hear Nike they connect it to a sneaker). Also, brand recognition, which is when a consumer recognizes a brand by its attributes ( for example certain company’s are known for its slogan, logo, colors, and other things).

Question 4

What is inbound marketing?

Accepted Answer

Inbound awareness is a customer-centric ( strategy and a culture of doing business that focuses on creating the best experience for the customer, and by doing so builds brand loyalty ) method that focuses on drawing targeted high-quality customers as opposed to blasting your message to anyone and everyone.

Question 5

What is account-based marketing?

Accepted Answer

Account-based marketing (ABM) centers on discovering ways to engage with users from targeted accounts based on your ideal customer profile (ICP: A description of the type of company/business/blog/website/ and or page that would produce the most profit from your product or solution. These companies tend to have the most expeditious, most prosperous sales cycle, the most transcendent customer retention rates, and the highest number of customers for your brand. ). For example, using an influencer page or a blogger page to advertise your business services or product would be account-based marketing.

Question 6

What is Customer acquisition cost?

Accepted Answer

Customer acquisition cost is the expense associated with turning a lead into a customer. This goes hand in hand with cost per lead which refers to the amount paid on acquiring a lead.

Question 7

What is a KPI?

Accepted Answer

Key Performance Indicators are used to analyze your ad performance to make better optimizations for a higher ROI.

Question 8

What is growth marketing and how is it good for my business?

Accepted Answer

Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. This is a great marketing strategy for businesses that need more leads or sales in a particular area, or want new traffic for a brand-new product or services added. For example, a business may receive growth marketing services to their business website, if they get alot of social engagements but lack in turning leads to sales. Or a business may use this method when launching a new product or service to promote awareness for it to potential customers and current customers.

Question 9

What is customer acquisition?

Accepted Answer

Customer acquisition pertains to the processes and costs associated with attracting a first-time customer to your business.

Question 10

What is customer retention and why is it important?

Accepted Answer

Customer retention is to be able to renew existing consumers to remain to work with your company over a longer period of time. Creating a customer-to-business loyalty relationship. This is important for businesses to maintain a high customer retention rate because they are more likely to leave a positive review and refer to others who bring new customers. This also helps when marketing, the more time you put into creating high customer retention, the less you’ll have to spend on marketing trying to reach a new audience.

Question 11

What is product/service marketing and what is the best way to market a product?

Accepted Answer

Product marketing is the process of advertising a specific product/service or product category and ensuring the success of its sales results. There are many ways to market a product/service. The best way is base on your product, customers, and budget. Making sure your product reaches its sales aim and a high ROI is the goal of successful product marketing.

Question 12

What are Google My Business business page benefits?

Accepted Answer

Google my business helps you have an official presence on google search.

Question 13

What is SEO?

Accepted Answer

SEO is pertaining to google search engine optimization, which is the improvement of your website increasing organic (non--paid) traffic over time. SEO focuses on your website's presence in search results on search engines like Google.

Question 14

What is PPC?

Accepted Answer

PPC is pertaining to pay per click pertaining to google ads. It is cost-effective - because you only pay when a user reaches your ad goal. Rather it’s to gain traffic or reach to buying and/or booking a service or product.

Question 15

What is CPC?

Accepted Answer

CPC is pertaining to cost per click, which is the amount it cost for each ad click when a user clicks on your ad. This is used for every ad platform and goes hand in hand with PPC.

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